• "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
    John Quincy Adams
  • "If you always do what you always did, you'll always get what you always got."
    Mark Twain
  • "Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it."
    Oprah Winfrey
  • "Always bear in mind that your own resolution to succeed is more important than any other."
    Abraham Lincoln
  • "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
    Steve Jobs

Work Experience

William Lopez - Bio

An innate intellectual curiosity coupled with infectious energy and contagious enthusiasm to INSPIRE. Significant accomplishments in developing marketing programs that deliver high-ROI value on a broad array of industries and brands.

Knowledgeable and adept at infusing digital, social, and emerging media technologies into the marketing mix. Client partner and innovation advocate, relentlessly focused on the "consumer experience" and willing to leverage marketing\agency disciplines and resources to solve consumers unmet or unarticulated needs. Subject-matter expert, cultural strategist and insight tactician who seamlessly develops multicultural marketing programs. Real-world experienced producer of compelling brand programs designed to motivate action.

Proactive boundary spanner and hands-on motivator for media-neutral ideas that fuse brand analytics, creative thinker with proven experience to formulate consumer touch points and transactional initiatives for multi-channeled communication programs.

Specialties

Strategy & Brand Positioning

  • Public Relations- Including Crisis Management, Media Training
  • Synchronized 360 Marketing
  • B2C | B2B
  • Agency | Vendor Management
  • Digital Marketing Platforms
  • Multicultural Strategy Development
  • Trend Tracking & Consumer Segmentation
  • New Business Development
  • Brand Imagery
  • Team Development and Retention
  • Advertising

Community

Barrio Logan College Institute Board Member / Marketing Committee Chairperson 2012 - Current

Corporate Alliance Member 2013 - Current

Urban Street Angels Volunteer 2012 - Current

Compass Family Center Board Member 2012

Balboa Park Cultural Partnership Advisor 2004-2008

YMCA Mission Valley Board Member 1999-2003

Pro Bono Services provided to the below list of nonprofits:

  • Chula Vista Police Foundation (creative services)
  • Escondido Police Officers Association (creative services)
  • MADD (creative services)
  • Mamafest (pr services)
  • Marine Corps Community Services (creative and pr services)
  • San Diego Oceans Foundation (creative services)
  • Polinsky Center (annual toy drive fundraiser 2008-2012)
  • "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
    John Quincy Adams
  • "If you always do what you always did, you'll always get what you always got."
    Mark Twain
  • "Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it."
    Oprah Winfrey
  • "Always bear in mind that your own resolution to succeed is more important than any other."
    Abraham Lincoln
  • "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
    Steve Jobs

Buzz

Press / Media

Industry Spotlight_ William Lopez of Alternative Strategies

DiscoverSD (2010)

Let’s take a lesson in marketing communications with William Lopez, Owner of Alternative Strategies – a full-service San Diego firm celebrating its ten year anniversary this month.

Read more →