• "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
    John Quincy Adams
  • "If you always do what you always did, you'll always get what you always got."
    Mark Twain
  • "Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it."
    Oprah Winfrey
  • "Always bear in mind that your own resolution to succeed is more important than any other."
    Abraham Lincoln
  • "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
    Steve Jobs

Work Experience

Thrifty Car Rental

VP of MARKETING

San Diego, CA

January 1996 – June 2000

  • Managed sales and marketing department for San Diego, Palm Springs, Las Vegas and Orange County (13 locations)
  • Managed and implemented marketing and advertising initiatives
  • Managed community and public relations efforts
  • Managed openings of all new locations
  • Hired and trained for the marketing department

Pacific San Diego Magazine

CONSULTANT

San Diego, CA

January 2013 – November 2019

  • Providing consulting services to publisher (in areas of promotions, marketing, and partnerships)

Alternative Strategies

PRESIDENT

San Diego, CA

July 2000 – Present

  • Managing creative, pr, social media and client interface
  • Overseeing staff of 25 client relations team members
  • Strategizing implementation of marketing, pr/media, social media and advertising initiatives for our clients
  • Approving all creative proofs prior to client review
  • Manage personal client portfolio of business

San Diego County Sherriff’s Department

Appointed Position

San Diego County

December 2021- Present

  • San Diego County Sheriff’s LGBTQ+ Advisory Council- Appointed member
  • Share insights and recommendations that could positively impact the relationship between the Sherriff’s Department and the LGBTQ+ community
  • Discuss department policies and procedures as well as ways to enhance their service delivery to LGBTQ+ community members

North Park Main Street

Interim Executive Director

San Diego, CA

June 2022 – October 2022

  • Managed Personnel for Organization
  • Managed City Contracts/Responsibilities with City of San Diego
  • Oversaw Events and Promotions hosted by Organization
  • Managed Search Committee + Hiring of Permanent Executive Director

William Lopez - Bio

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William Lopez

An all-around marketing/public relations/advertising communications leader. A problem solver with tenacious courage for advancing bold initiatives to the forefront using modern approaches and an eye for strong creative judgment. Marketing specialist who rigorously ideates concepts and brand triggers into successful campaigns, utilizing an innate intellectual curiosity coupled with infectious energy and a contagious enthusiasm to INSPIRE.

Top 5 Themes:
  • 1. Achiever
  • 2. Relator
  • 3. Significance
  • 4. Activator
  • 5. Maximizer

An innate intellectual curiosity coupled with infectious energy and contagious enthusiasm to INSPIRE. Significant accomplishments in developing marketing programs that deliver high-ROI value on a broad array of industries and brands.

Knowledgeable and adept at infusing digital, social, and emerging media technologies into the marketing mix. Client partner and innovation advocate, relentlessly focused on the "consumer experience" and willing to leverage marketing\agency disciplines and resources to solve consumers unmet or unarticulated needs. Subject-matter expert, cultural strategist and insight tactician who seamlessly develops multicultural marketing programs. Real-world experienced producer of compelling brand programs designed to motivate action.

Proactive boundary spanner and hands-on motivator for media-neutral ideas that fuse brand analytics, creative thinker with proven experience to formulate consumer touch points and transactional initiatives for multi-channeled communication programs.

Education

Northwestern University

  • Evanston/Chicago, IL
  • Doctorate Degree, Comparative Education

Stanford University

  • Online Course - Certification
  • Diversity and Inclusion for Organizational Excellence

Northwestern University

  • Evanston/Chicago, IL
  • Masters Degree, Education

Northwestern University

  • Evanston/Chicago, IL
  • Bachelor of Business Marketing

Specialties

Strategy & Brand Positioning

  • Public Relations- Including Crisis Management, Media Training
  • Synchronized 360 Marketing
  • B2C | B2B
  • Agency | Vendor Management
  • Digital Marketing Platforms
  • Multicultural Strategy Development
  • Trend Tracking & Consumer Segmentation
  • New Business Development
  • Brand Imagery
  • Team Development and Retention
  • Advertising

Community

North Park Main Street Board President 2021 - Current

PRSA SD/IC Board Member/Community Relations and Advocacy co-chair 2021 - Current

Paws4Thoughts Animal Rescue Board Member/Marketing Chairperson 2017 - Current

PRSA Member And Mentor for Mentorship Program 2016 - Present

Barrio Logan College Institute Board Member / Marketing Committee Chairperson 2012 - 2016

Corporate Alliance Member 2013 - Current

Urban Street Angels Volunteer 2012 - Current

Compass Family Center Board Member 2012

Balboa Park Cultural Partnership Advisor 2004-2008

YMCA Mission Valley Board Member 1999-2003

Pro Bono Services provided to the below list of nonprofits:

  • Chula Vista Police Foundation (creative services)
  • Escondido Police Officers Association (creative services)
  • MADD (creative services)
  • Mamafest (pr services)
  • Marine Corps Community Services (creative and pr services)
  • San Diego Oceans Foundation (creative services)
  • Polinsky Center (annual toy drive fundraiser 2008-2012)
  • "If your actions inspire others to dream more, learn more, do more and become more, you are a leader."
    John Quincy Adams
  • "If you always do what you always did, you'll always get what you always got."
    Mark Twain
  • "Do the one thing you think you cannot do. Fail at it. Try again. Do better the second time. The only people who never tumble are those who never mount the high wire. This is your moment. Own it."
    Oprah Winfrey
  • "Always bear in mind that your own resolution to succeed is more important than any other."
    Abraham Lincoln
  • "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."
    Steve Jobs

Buzz

Press / Media