SAN DIEGO’S TOP MARKETING EXECUTIVES (2020)
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Men of Style Issue – Fashion Expert Profile (2018)
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What I’d Tell My Younger Self: You Don’t Have to Do It Alone (2017)
Imagine life gave you a do-over. Here’s what this small business owner wishes he could tell his younger self.
Entrepreneurship is as much about personal growth as it is about growing your business. You don’t …
Read More →San Diego’s Best Marketers List (2017)
The Best of the Best
These distinguished marketers are the top influencers within their particular fields and have proven that they are the very best of the best
William Lopez
As founder of Alternative Strategies, a communications firm …
Read More →A Local Dishes on Where to Eat in San Diego and South of the Border (2017)
William Lopez Shares Where to Eat in San Diego (and Mexico)
Expert: William Lopez Where to Eat in San Diego
Credentials: Principal at Alternative Strategies
Monday
Lunch at Encontro is …
Read More →What I’d Tell My Younger Self: You Don’t Have to Do It Alone (2017)
Imagine life gave you a do-over. Here’s what this small business owner wishes he could tell his younger self.
Entrepreneurship is as much about personal growth as it is about growing your business. You don’t …
Read More →Cool Offices to Inspire Your Workplace (2015)
Design within Reach: Cool Offices to Inspire Your Workspace
Walls of Grass & Bright Color
Alternative Strategies – San Diego, California
When San Diego-based communication agency Alternative Strategies grew tight on space, they decided to …
Read More →4L Magazine – 15 Year Profile (2015)
Alternative Strategies Celebrates 15 years of “Spicing Up” Some of San Diego’s Hottest Restaurants and Bars
If you haven’t noticed, there’s a marketing and communications firm in San Diego that’s definitely turning up the heat. Alternative …
Read More →GSDBA’s Community Connections Newsletter (2011)
All too often the fields of public relations and advertising can seem like synonyms of each other, but this — and we say this emphatically — is simply not the case. ‘While a handful of …
Read More →DiscoverSD (2010)
Let’s take a lesson in marketing communications with William Lopez, Owner of Alternative Strategies – a full-service San Diego firm celebrating its ten year anniversary this month.
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